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2016 Detroit Auto Show: Hyundai Genesis G90 & More


The 2016 North American International Auto Show in Detroit wrapped up January 24th after two weeks of exciting reveals and brilliant new concepts. The reactions from automotive experts indicate that Hyundai had perhaps the biggest week of any automaker.


Hyundai is launching an all-new luxury brand, “Genesis,” as announced at the Detroit Auto Show.

This is not the first time that Hyundai has come out on top after the Detroit Auto Show. In 2015, the brand turned heads and drew widespread praise with the unveiling of the Hyundai Santa Cruz, an edgy cross between a compact SUV and pickup truck that will likely enter production soon. Hyundai received similar reactions this year with their announcement of a new luxury brand, Genesis.


The Hyundai Santa Cruz concept, which debuted at last year’s Detroit Auto Show.

Genesis G90: Luxury Taken to a Whole New Level

Here at Jim Hudson Hyundai, your trusted Hyundai dealer near Lexington, SC, proudly present to you the future of luxury automobiles, the Genesis G90. As the flagship model of a new Genesis brand created by Hyundai Motor Company, the G90 was designed to compete with the likes of industry giants such as BMW and Mercedes.

Hyundai’s presenters confirmed that not only would the new G90 be followed by four more luxury models, including two SUV’s, but it would also feature class-leading cabin silence and vibration levels. This isn’t your average luxury sports car, as the debut of Genesis G90 looks to put the brand in position to step into the ring with the heavy hitters that have dominated the luxury class for years.


The G90’s exterior represents the Hyundai’s Prestige Design Division’s adaptation on the 2015 Hyundai Equus. The G90 will be bigger than the Equus, and will feature an elegant, understated interior with real wood panels accenting the durable, high-grade leather seats. There will be unmatched spacious seating for four, and a 12-inch touch-screen monitor mounted on the dashboard.

Tech features include wireless cell-phone charging stations, around-view monitor, and a Lexicon surround sound audio system. Hyundai stepped up to the big leagues at this year’s auto show, and their future looks very bright.

The flagship vehicle comes in V6 and V8 models, generating 365 and 419 horsepower, respectively, giving the driver more than enough performance power to get excited about while keeping the cabin as still and quiet as the local library.

Hyundai introduces Sonata Plug-In Hybrid

The announcement of the Genesis line of cars was by far the biggest news out of Hyundai at this year’s auto show, but it was not the only major announcement out of the Korean auto manufacturer’s camp. The 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV) was also introduced in Detroit at last month’s auto show.


As Hyundai’s first plug-in hybrid, the 2016 Hyundai Sonata PHEV looks to put the brand on the map in the hybrid market and compete immediately. The Sonata is a familiar model to the Hyundai brand, having only trailed the Santa Fe as the company’s highest sold model in 2015, but the 2016 model’s Plug-In hybrid option is a welcomed enhancement for all in favor of cleaner driving and fuel efficiency.

The Sonata PHEV earns up to an unheard-of 27 miles of electric-only range, and an astounding 600-mile range when using both gas and electric. Hyundai is taking bold steps into new directions, and their future is looking as bright as it is versatile.

Test Drive any of Hyundai’s newest models at Jim Hudson Hyundai in Columbia, SC

If you are chomping at the bit to get into a new Genesis G90, you will need to wait until the summer of 2016. But we here at Jim Hudson Hyundai still have plenty of great new models for you to check out today. Take the 2016 Hyundai Genesis, for example, the model that helped inspire Hyundai’s new brand. Interested in something a little bigger? The 2016 Santa Fe Sport is an exciting and stylish SUV option that can carry the whole family all across town.

If you are searching for a Columbia used car dealer that you can trust, look no further than the friendly and experienced sales team at Jim Hudson Hyundai. We have a number of new car specials that are sure to impress in the style and features departments while remaining within your budget. Stop by our showroom located at 310 Greystone Blvd. Columbia, South Carolina 29210 or call our sales team at (877) 882-7361 to schedule a test drive today.






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