Toyota Motors has announced that their newly released 2012 Camry will act as the official pace car for the 2012 Daytona 500®. Race-fans will get a chance to see America’s best selling sedan race out ahead of their favorite drivers to issue the start of ‘The Great American Race’ on February 26th, 2012. The Daytona 500® is the starting point of the NASCAR Sprint Cup Series season and Toyota hopes to raise excitement for their new Camry by being involved with this incredible spectacle.
“We’re thrilled to be able to feature the new Camry in Daytona at the season’s biggest race,” remarked Edward Laukes, a corporate marketing manager for Toyota Motor Sales. “We think the DAYTONA 500 is the perfect place to showcase the all-new Camry – which will go on sale this fall. We knew when the opportunity arose to partner together with Daytona that it would be an extraordinary was to highlight out new Camry, as well as reinforce Toyota’s commitment to NASCAR and its fans.”
While most consumers are aware that Toyota is car manufacturers with Japanese origins, but most may not know that the Camry is produced in Georgetown, Kentucky and Lafayette, Indiana. In fact, this year is the 25th anniversary of the first date in which Toyota opened their Georgetown production center. What’s more American than a car produced in Kentucky and NASCAR racing?
“NASCAR and Daytona International Speedway provide a uniquely American platform for manufacturers to displace their technology, innovation, and overall automotive excellence,” said Joie Chitwood III who acts as Daytona International Speedway President. “After nearly eight years of competing at NASCAR’s highest level, I’m pleased to have the 2012 Toyota Camry pace the DAYTONA 500.”
The all new 2012 Toyota Camry will be in dealerships this fall with the choice of gasoline or hybrid drive-trains. For more information on the 2011 Camry view here.