Last year, Cyber Monday sales totaled approximately $3.5 billion—about 27% of the Thanksgiving holiday weekend’s rake—pushing Black Friday ($3.3 billion) into second place in the “biggest shopping day of the year” competition. But why are more and more shoppers choosing Cyber Monday’s digital shopping carts over Black Friday’s long lines? Here are seven main reasons why you should follow their lead and shop on Cyber Monday.
Take Your Time to Research Cyber Monday Sales
Online reviews and price comparisons have transformed the retail world over the last decade. Consider how you shop for a new car in 2017: you read model reviews, compare features, research safety grades, and search for the best prices online—all before even stepping foot in your local car dealership. Before the digital age, it was necessary to visit your dealer to discover which vehicles were out there, and identifying a quality car took multiple test drives.
The same theory applies to Cyber Monday, as shoppers would rather take their time to research those “super mega unbeatable sales” they see advertised across social media and in emails. And while mobile devices have made it simpler for us to research products online, they pale in comparison to the convenience of using a home computer or laptop.
Who has time to worry about Black Friday sales and bargains when the turkey is roasting? By holding off your holiday shopping splurge until Cyber Monday, you can take a breath and get into the groove of things without the additional stress that accompanies a chaotic Black Friday morning.
No Alarm Clock Needed
The holidays should be a time to catch up on sleep, not argue with other shoppers over who gets the last pancake maker. By avoiding Black Friday, you can ditch the alarm clock and count sheep, instead.
Discounts on Unsold Black Friday Merch
Some merchants overstock on Black Friday, resulting in unsold product and overhead they’d rather not have. In an effort to rid their brick and mortar stores of these excess items, they may make a select quantity of unsold merchandise available at a deeper discount on Cyber Monday. Their bottom line means bigger deals for you.
Shop in Pajamas
Some Black Friday shoppers venture out into the world donning just robes and slippers, but you can’t argue that it’s far more comfortable to shop at home in those pajamas. In fact, Cyber Monday is the best day of the entire 5-day weekend to get a deal on clothes, so you can save money on new pajamas while you relax in the old ones.
Online Traffic > Road Traffic
By choosing to shop on Cyber Monday, you won’t have any issues with traffic. Although we know our customers love their luxury cars and SUVs, navigating Roanoke parking lots and streets on Black Friday is about as stressful as getting a root canal. You can have the most advanced and comfy car in the world, and you’ll probably still loathe driving around the day after Thanksgiving.
That’s not to say a luxe new vehicle doesn’t make the other 364 days of the year better (it does). At Berglund Luxury Roanoke, we’d love to treat you to an amazing deal on that new ride. Whether you are a traditional Black Friday shopper or a Cyber Monday millennial, you’ll discover that our Roanoke car dealership is home to some of the area’s best holiday car offers.
Browse our inventory of new luxury cars and used cars for sale near Salem, VA, apply for auto financing online, and schedule an appointment to take a test drive by calling us at (540) 344-6284. You can also take a trip to our Roanoke luxury car dealership at 5000 Franklin Rd to view our lineup of new Mercedes-Benz, INFINITI, Jaguar, Volvo, and Land Rover vehicles. Enjoy the holidays!
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